Wayne Merris

About

Experienced senior strategic marketer, with a proven track record of delivering successful omni-channel campaigns that have positively shifted marketing metrics throughout the funnel across the Financial Services, Telecoms, FMCG and Commercial Sport sectors.

I subscribe to the value of effectively balancing the Long (Brand) with the Short (Performance), and leveraging consumer insights to inform disruptive creative execution delivered through innovative media placement in collaboration with cross-functional C-suite management, that will deliver cut-through and effectively resonate with relevant target consumers.

Skills & Expertise

Consumer segmentation
Strategic brand positioning
Digital marketing
Above-the-line advertising
Media management
Below-the-line activations
Sponsorship leveraging
Content marketing
Product marketing
Performance marketing
Diverse people management
Cross-functional agency management
P&L management

Education

TERTIARY EDUCATION:

2024: Marketing Mini MBA

The Mini MBA in Marketing is an MBA level, CPD accredited course designed for experienced marketers and delivered by Professor Mark Ritson, through on-demand modules based on his award winning MBA applied marketing teaching.

2018: Digital Marketing Certification (University of Cape Town)

Web design and development
Web analytics
Search Engine Optimization (SEO)
Online copywriting
Online advertising and PPC
Social Media and web PR
Email marketing
Mobile marketing
Digital marketing Strategy

1996 - 1998: Bachelor of Arts Degree (University of Cape Town)

Majors: English and Environmental & Geographical Science.

SCHOOLING: Wynberg Boys High School (Cape Town)

1990 - 1994 Achievements:

School Prefect
School Magazine editorial committee
Western Province Schools hockey
South African Schools hockey

Personal Information

Nationality: British/South African

Interests: Sport (Football, Rugby and Cricket), Music and Reading (Non-Fiction)